• 😑 Sneak Preview with Chelsey Boll

    Chelsey Yoga

    Chelsey Boll from Lang Models wearing the wrap jumpsuit in oatmeal by Meghan Kinney, designer of New York city’s Meg and Adidas’ Women Originals Stan Smith Shoes in white and green.

    Photographer: Jason Hargrove +
    Hair: Alex Topp from Medulla & Co.
    Makeup: Julia Crimson
    Producer: Alanna Joanne
    Creative Direction, Style, Accessories: Jason Hargrove
    Style Assistant: Alanna Joanne
    Set Design Assistant: Melissa MacKichan

    Non-plus versions available for publications.

  • Masseni!

    Masseni in Meg

    Masseni from Lang Models wears the Sleeveless Turtleneck in Black and Wrap Skirt in Navy by Toronto/New York designer Meg and the Ruth Jett Triple-Buckle Leather Boot in Black by John Fluevog.

    Photographer: Jason Hargrove +
    Hair: Matthew Crossland from Medulla & Co.
    Makeup: Julia Crimson
    Producer: Alanna Joanne
    Creative Direction, Style, Accessories: Jason Hargrove
    Style Assistant: Alanna Joanne
    Set Design Assistant: Melissa MacKichan

    Non-plus versions available for publications.

  • We fell in love with these silk pants by Malorie Urbanovitch on the Toronto Fashion Week runway, so we decided to shoot them on their own 😍

    Victoria Silk Pant

    Victoria Kristine from Plutino Group wearing the Silk Pant in Navy by Toronto Fashion Week designer Malorie Urbanovitch, from the FW16 collection.

    Photographer: Jason Hargrove +
    Hair: Alex Topp from Medulla & Co.
    Makeup: Julia Crimson
    Producer: Alanna Joanne
    Creative Direction, Style, Accessories: Jason Hargrove
    Style Assistant: Alanna Joanne
    Set Design Assistant: Melissa MacKichan

    Non-plus versions available for publications.

  • Preview of our third shoot this season with Max Beauchamp 📰

    Max Newsprint

    Max Beauchamp from Want Management and Ciotti Models wearing the Pique Shirt and Mott Trouser by Scotch & Soda and the Guardian Angel Jose Boot in Black by John Fluevog.

    Photographer: Jason Hargrove +
    Hair: Alex Topp from Medulla & Co.
    Makeup: Julia Crimson
    Producer: Alanna Joanne
    Creative Direction, Style, Accessories: Jason Hargrove
    Style Assistant: Alanna Joanne
    Set Design Assistant: Melissa MacKichan

    Non-plus versions available for publications.

  • 🙌 full and wondrous weekend

    Masseni Meditation

    Masseni from Lang Models wearing the Nu Camo Short Sleeve Sweater in Orange/Aqua by Hayley Elsaesser, the Stretch Skinny Pant in Off White by Scotch & Soda, and the Living Foster Boot in Grey by John Fluevog.

    Photographer: Jason Hargrove +
    Hair: Matthew Crossland from Medulla & Co.
    Makeup: Julia Crimson
    Producer: Alanna Joanne
    Creative Direction, Style, Accessories: Jason Hargrove
    Style Assistant: Alanna Joanne
    Set Design Assistant: Melissa MacKichan

    Non-plus versions available for publications.

  • Sneak Preview

    Steven Lejambe Gown

    Sneak Preview. Toronto Designer Steven Lejambe and the ‘Pluto’ gown from his Autumn 2016 collection.

    Photographer: Jason Hargrove +
    Model: Victoria Kristine from Plutino Group
    Hair: Alex Topp from Medulla & Co.
    Makeup: Julia Crimson
    Set Design Assistant: Melissa MacKichan
    Producer: Alanna Joanne
    Creative Direction, Style, Accessories: Jason Hargrove
    Style Assistant: Alanna Joanne

    Non-plus versions available for publications.

  • We are growing every day

    Excited to collaborate with Matthew & Alex from Medulla & Co., joining to build our Toronto hair team 🙌

    Breanna is wearing:

    Silky Bomber Jacket in Colour Combo A by Scotch & Soda
    Photo Printed Top in Colour Combo A by Scotch & Soda
    La Bohemienne Mid Rise Skinny Pant by Scotch & Soda

  • Jason just sent me this photo

    We love this and wanted to share. Jason says there’s something like 100 photos coming in the next few days.

    Thank you John Fluevog!

  • Editing photos

    Editing Photos
    Editing Photos
    Editing Photos
    Editing So Many Photos

    Going to drop a few dozen all at once.

    Hey, we got this!

  • This week's vibes

  • Loving these brands.

    John Fluevog Shoe Boxes

    So much love to Scotch & Soda, John Fluevog, Banana Republic, Gap, Old Navy and Joe Fresh for providing such great fashion this week. We’re inspired!

    Very ready for this shoot. And ahead of the game for our coming shoots. Also discovered a really cool location…

    We’re going to see about exploring that too.

  • Out in Big Emerald

    The Wonderful World of Dorothy - Part III

  • Emerald City Life

    The Wonderful World of Dorothy - Part II

    Scotch & Soda 🐉 🙌 💚

    scotch-soda.com

    Reversible bomber jacket by Scotch & Soda. Mosaic blue necklace by Banana Republic.

    Model: Stella from Elite Toronto
    Style & Photography: Jason Hargrove +
    Hair & Makeup: Julia Crimson
    Producers: Alanna Joanne & Maria Rubio

  • Teen Vogue Magazine

  • The Wonderful World of Dorothy - Part I

    Denim overall dress by Forever 21. Lace longline bralette in true black by Aerie. Tall rain boot in midnight black by Ilse Jacobsen.

  • Just a Sneak Peek

  • Model: Stella from Elite Toronto
    Hair & Makeup: Julia Crimson
    Producers: Alanna Joanne & Maria Rubio
    Style & Photography: Jason Hargrove +

  • Shoots Mood Board

    Inspired by urban florals and loud pops of colours, I made this mood board image with some of the photos that Jason has shared with the team in presenting his creative direction. So excited about Shoots Season 2! – Alanna

    Image of Mood Board

  • More like a week and a half!

  • We love this

    Danika K wearing a knit pullover in grey and floral trousers from Topshop. Image by Jason Hargrove

  • Hey dudes, Check out our little but extraordinarily dynamic fashion website. Maria, Jason, and I (Alanna) say hi!

    Test driving our new site's editing tools, doing my best to share this throwback runway photo; during a really nice time Jason had in old Montreal.

    — AJ